Music sales remained stable in July while the overall trend is continuing its downward spiral.
Music sales have shrunk considerably on the Norwegian market over the last year. While the sales figures for the first half of 2006 showed a 12% decrease, sales seem to have temporarily halted its downward trend – the July figures tell the tale of a phonogram market that is at least stable compared to July 2005.
The latest sales figures from the Association of Norwegian Record Distributors show that music sales increased 1% in value in July 2006 compared to last year. This includes sales of physical goods as well as downloaded tracks. Phonogram sales were up 2% in volume and down 3% in value compared to July 2005.
Sales of singles were down 62% in volume and 52% in value compared to July last year.
Sales of DVD music titles were up as much as 63% in volume and 110% in value in July.
So far in 2006, 5m albums, 181 000 singles and 188 000 music DVDs have been sold on the Norwegian market, amounting to a total turnover of NOK 327m ($ 52,2/ € 0,8m). Compared to the same time period last year, this represents a reduction of 11% in volume and 13% in value for sales of physical units. So far in 2006, music download services have generated a turnover of NOK 11,1m ($ 1,77m/ € 1,38m). Total sales figures, including downloads and physical units shifted, shows a reduction of 10% so far in 2006.
These were the market shares in June 2006:
Sony BMG 25,4%
EMI Recorded Music 12%
Bonnier Amigo 5,1%
Bare Bra / Tylden 3,8%
Master Music/Naxos 2,7%
MBO Sales Norway 0,7%
Total turnover in July 2006 was NOK 48,7 ($7,77m/€6m).