Music Export Norway launches London showcases

In a bid to increase the visibility of Norwegian music, Music Export Norway this week launces London showcases for acts Ephemera, Bonk and The Brimstone Solar Radiation Band.

Ephemera (photo: Hugo Lütcherath & Aslak Høyersten)

A Music Export Norway initiative lands acts Ephemera, Bonk and The Brimstone Solar Radiation Band in London for a pre-Christmas showcase at Infinity Club on 2 December for a target audience consisting of record label execs, booking agents, publishing companies and media reps.

Says Music Export Norway’s Inger Dirdal on the showcase initiative: “We expect the showcases to generate concrete results for the artists and their domestic partners. Through showcasing our strongest acts on a regular basis for an international audience we’ll bolster Norway’s reputation as an exciting music nation and also develop the domestic music industry’s international network.” The London showcase at the Infinity Club is part of a strategy that entails showcases aimed at targeted audiences. Traditionally, MEN’s showcases have been held in conjunction with trade fairs such as Popkomm and Midem, but the London showcase is an example of the new strategy of events with specific target groups. Dirdal expresses optimism for the new initiative and reveals that the upcoming London gigs have already garnered very strong interest from central UK record labels, booking agents, publishers and media representatives.

The Brimstone Solar Radiation Band



This Bergen-based five-piece released their debut self-titled album earlier this year to great critical acclaim in the domestic press. Their trademark soulstirring space rock coupled with blissed-out psychedelic folk tunes and cyclic song structures are destined to bring the London audience back a couple of decades. It’s retro psychedelia at its best performed by a well-honed band that has a loyal following in Norway.

Bonk



Says the band on themselves: "Bonk is not Norwegian for the sound of a car smashing into the front of a bank, nor does it mean hurtling over a fjord in a burnt-out speedboat, strangling the bad guy to get the girl, but somehow in the shape of a single album, those clean-living folk from the land where the sun never sets have made a sound which feels like doing both things at the same time, naked. Drawing on influences as disparate as Tamla Motown, Norwegian Death-Punk, and The Who, Bonk is the sound of a culture hell-bent on putting litter into bins and the rock into punk." Earlier this autumn, Bonk did a very successful Chinese tour, playing to audiences in the excess of 25 000. Bonk have also supported Gluecifer during their recent European tour (that unfortunately was called to a halt last week due to illness).

Download Bonk releases here.

Ephemera


With their third album Ephemera finally made it to the nation's hearts. The utterly charming Bergen trio that consists of Christine Sandtorv, Jannicke Larsen and Inger Lise Størksen captivate listeners with their rich vocal harmonies, beautiful melodies and absorbing tunes. "Air's" opening track and first single, "Girls keep secrets in the strangest ways", earned Ephemera nearly six months of consecutive airplay at national radio stations two years ago, pawing the way for the album. "Air", released on the trio's own label Ephemera Records, subsequently debuted at Top 10 on the national charts, and has since then achieved gold sales. International attention is mounting and given Ephemera's strong recorded output, the future could hold some welcome surprises.

Ephemera released their latest album ‘Monolove’ on the domestic market in late October to great critical acclaim. A quote from the domestic press: “…actually so good, this might be their best album ever!”

Download Ephemera’s releases here

The three acts are set to play the Infinity Club on Thursday 2 December with the first act hitting the stage at 7:30 pm.

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