Allaboutjazz.com praises promotional programme JazzNorway in a NutShell held recently in conjunction with Bergen’s Nattjazz festival.
Jazz Norway in a Nutshell is a promotional programme that aims to make Norwegian jazz known to a broader audience by inviting journalists and festival organizers from all over the world to Norway, where they have the possibility to experience the Premier League of Norwegian jazz performers and hook up with music industry and organisation reps from a wide range of countries. Staged earlier in June, the programme cooperated with Bergen’s Nattjazz festival, giving the participants the possibility not only to listen to exclusive concerts, but also to experience the first four days of the festival. In total, 35 representatives from Canada, the United States, England, Italy, Japan, Estonia, the Czech Republic, Poland, Austria, China and Germany attended the event-packed programme.
Highly influential site allaboutjazz.com’s John Kelman was one of the JazzNorway in a NutShell participants and he has now posted a very thorough and enthusiastic article on the event. The comprehensive and excellent article covers the event’s varied programme as well as reviews of performances by such performers as Mats Eilertsen Trio, BMX w/Per Jørgensen, Stian Westerhus and Sidsel Endresen, The Source, Electric Pansori, Trygve Seim and Andreas Utnem, The Deciders, Arve Henriksen Trio and Farmers Market.
Writes Kelman, ‘Every trip, every festival has its purpose and its unique value, but JazzNorway in a Nutshell manages, in ways like no other, to reaffirm and expand a growing network of people in an industry that may be marginalized, but which remains strong and committed. After a mere four days with this remarkable group of people—brought together for the purpose of spreading the word about Norwegian music, but ultimately accomplishing much more by creating friendships and business relationships that continue to bear fruit throughout the year— anyone who came experiencing doubts about the value of their work was, despite being tremendously sleep-deprived, refreshed, reinvigorated and re-inspired. JazzNorway in a Nutshell's greatest success is its gradual expansion of this global network, made possible in the most relaxed, informal and amicable way possible, as the event created a focal point of common interest, made all the stronger by the personal relationships built over four days of shared music, information, experience—and fun.’
Read the entire article here.