Domestic recession

Not surprisingly, music sales on the domestic Norwegian market continue to fall. 2008 sales figures indicate a 13% reduction in overall sales.

Illustrasjon: graf (ned)

No surprises from the Association of Norwegian Record Distributors in their 2008 sales report; it’s a downward slide. Last year, domestic sales reached 9,1m physical units resulting in a NOK 554m turnover while digital downloads generated a NOK 55m turnover.

In total, this represents a 13% decline compared to 2007.

Sales of physical albums fell 16% last year while sales of physical singles fell with as much as 50%.

Download sales rose with 30% compared to 2007 and now has a 9% share of the total market.

Market shares 2008:

Universal 31,1%

Sony BMG 17,3%

EMI 14,5%

Warner 9%

MO 6,6%

Bonnier Amigo/Tuba 5,2%

Bare Bra Musikk/Tylden 4,4%

VME 3,4%

Master Music/Naxos 3,3%

Playground 2,3%

MBO/Nordic Film 1,8%

Other 0,9%

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