The Norwegian phonogram market continues to shrink. August sees a 17% reduction of sales.
The latest sales figures from the Association of Norwegian Record Distributors show that the Norwegian music market seems caught in a downward spiral. Including sales of physical goods as well as digital downloads, the latest sales figures show an overall reduction of 17%. Sales of physical units are down 20% in volume and 21% in value compared to last year.
Sales of singles were down 46% in volume and 53% in value last month compared to August 2005.
Sales of DVD music titles rose 1% in volume and 16% in value compared to last year.
So far in 2005, 5,7m albums, 200 000 singles and 207 000 music DVDs have been shifted, resulting in a total turnover amounting to NOK 376m (€45,2m/$57,5). Compared to August 2005, this represents a decrease in sales of physical goods of 12% in volume and 14% in value. Digital downloads account for sales amounting to NOK 13,6m (€1,63m/$2,07m). Combined sales of physical and digital units are down 11% in 2006 compared to last year.
These were the market shares in August 2006:
Sony BMG 26,9%
EMI Recorded Music 15,3%
Bare Bra / Tylden 4,2%
Master Music/Naxos 3,3%
Bonnier Amigo 3,3%
MBO Sales Norway 1,5%
Total turnover in August 2006 was NOK 51,2m ($7,8m/€6,15m).