Weak August sales

The Norwegian phonogram market continues to shrink. August sees a 17% reduction of sales.

Lind/Nilsen/Fuentes/Holm: Hallelujah live - currently no. 1

The latest sales figures from the Association of Norwegian Record Distributors show that the Norwegian music market seems caught in a downward spiral. Including sales of physical goods as well as digital downloads, the latest sales figures show an overall reduction of 17%. Sales of physical units are down 20% in volume and 21% in value compared to last year.

Sales of singles were down 46% in volume and 53% in value last month compared to August 2005.

Sales of DVD music titles rose 1% in volume and 16% in value compared to last year.

So far in 2005, 5,7m albums, 200 000 singles and 207 000 music DVDs have been shifted, resulting in a total turnover amounting to NOK 376m (€45,2m/$57,5). Compared to August 2005, this represents a decrease in sales of physical goods of 12% in volume and 14% in value. Digital downloads account for sales amounting to NOK 13,6m (€1,63m/$2,07m). Combined sales of physical and digital units are down 11% in 2006 compared to last year.

These were the market shares in August 2006:


Sony BMG 26,9%
Universal 23%
EMI Recorded Music 15,3%
Warner 8,7%
Bare Bra / Tylden 4,2%
VME 4%
MO 3,4%
Playground 3,4%
Master Music/Naxos 3,3%
Bonnier Amigo 3,3%
Tuba 2,0%
MBO Sales Norway 1,5%
KKV 1,1%

Total turnover in August 2006 was NOK 51,2m ($7,8m/€6,15m).

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