February recession

Phonogram sales drop 8% in February.

Illustrasjon: graf (ned)

The latest sales figures from the Association of Norwegian Record Distributors show that soundcarrier sales (including both physical and digital products) dropped with 8% in February 2007 compared to last year. Sales of physical goods were down 14% compared to February 2006 while download sales increased a whopping 122%.

The domestic percentage in February ended at 32% - compared to last year this is a reduction of 19%.

Sales of singles were down 60% in value while DVD Music sales were down 58% in value compared to February 2006.

Total sales so far in 2007 amount to 1,3m albums, 66 000 singles and 44 000 Music DVDs resulting in a turnover of NOK 81m ($/€). Download sales have generated a turnover of NOK 7m ($/€). Combined sales of both physical units and downloads have increased with 5% so far in 2007.

These were the market shares in January 2007:


Universal 28,5%
Sony BMG 15,8%
EMI Recorded Music 13,2%
Warner 11,9%
Bonnier Amigo/Tuba 8,1%
Playground 6,1%
Master Music/Naxos 5,1%
VME 3,6%
Bare Bra / Tylden 2,8%
MO 2,3%
KKV 1,4%
MBO Sales Norway 1,3%

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