South By Southwest - March 12 - 16

No less than seven strong Norwegian bands are set to play at North America’s most important music industry forum – South by Southwest in Austin, Texas.

Listen to a snippet of Sondre Lerche’s Dead Passengers

Sondre Lerche - live in Toronto November 7 2002

South By Southwest in Austin, Texas is a major festival, showcasing forum and tradeshow for the North American (and to a growing extent also the international) music industry. From March 12 to 16 more than 15 000 participants gather in Texas for conferences, panel discussions, tradeshow marketing, networking and to see bands live at Austin’s club stages.

Norway will be present with seven strong acts: Sondre Lerche, Madrugada, Ralph Myerz & The Jack Herren Band, Cadillac, Span, We and Erlend Øye.

Since its birth in 1987, South by Southwest has grown both in size and status and is now the North American music industry’s most important forum. SXSW 2003 will also see a Scandinavian initiative with a joint stand and showcases. Music Export Norway is the co-ordinator for the Norwegian participation that is the strongest ever.

Come mid-March will focus on SXSW and bring updates on the Norwegian offensive in Austin, Texas.

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