Datarock takes on the US

Mid-September sees Bergen’s tracksuit new-ravers Datarock heading out on yet another US tour, supporting Kaiser Chiefs on the West Coast and headlining their own tour on the East Coast.

Listen to excerpts (including hits Fa-Fa-Fa, I Used to Dance With My Daddy and Bulldozer) from Datarock’s debut album here
Listen to and download Datarock’s debut album here

Datarock (animasjon www.datarock.no)

An autumn tour and a high profile TV slot are the main items on Datarock’s September schedule. Following a hectic summer and early autumn filled with festival and club gigs at home and in Australia, Datarock set their sights on the US (and Canada) again. 18th of September sees the BMX wielding, tracksuit clad new ravers kicking off their US/Canadian tour, supporting Kaiser Chiefs on the US West Coast and headlining the East Coast leg of their tour.

In addition to playing their wild jam-packed live shows, Datarock will make their network television debut on Wednesday, October 10th on Jimmy Kimmel Live!

Check out Datarock’s latest video update:


Datarock’s latest single Princess is also currently performing well, having been playlisted on a number of key radio stadions and with very positive reviews in mags such as Spin, Urb and CMJ.

Background
In December of 2000, Fredrik and Ket-Ill made their debut performance at Annie's monthly club night, "Pop Till You Drop," setting off a high-energy disco inferno fuelled by sparse electro-rock rhythms and infectious pop guitar hooks. Their low-fi live shows soon became the stuff of legend, attracting guest performers from all corners of the Bergen scene, from Amulet drummer Jonas Thire and avant-jazz saxophonist Kjetil Møster to members of Purified in Blood and Norwegian Black Metal band Enslaved. Sophisticated multimedia shows soon followed, along with regular accompaniment by a traditional men's choir.** Then there was the gig with a modern theatre group that performed aerobics on stage. Not to be confused with the show that featured a full high school marching band. That one was different.

After releasing a split 10-inch on local label Tellé Records, Fredrik and Ket-Ill decided it was time to up the ante. In 2002, the pair recorded a handful of new songs, burned them onto 400 hand-painted, three-inch CD's, and distributed them through ten different countries. In 2003, they found themselves playing the main stage at Barcelona's Sónar Festival.

With the release of the "Computer Camp Love" EP later that year, Fredrick and Ket-Ill finally hit their stride. A stomping call-and-response, the track pays homage to Revenge of the Nerds, Grease's famous "Summer Nights," and the archetypal Commodore 64, all in the span of 180 seconds.*** It's this hyper jubilant, rapid fire reminiscing of 80's entertainment culture that would come to define Datarock's sound and vision.

"Someone once said that Datarock is taking the piss at everyone," says Saroea, whose videos are equally in tune with the band's retro aesthetic. "But I don't think he meant it as negative. I think Datarock is having fun with a lot of different concepts of humankind."†

In a brilliant show of foresight-and possibly a bit of obsessive compulsivity-Fredrik and Ket-Ill did what any young aspiring professionals would do upon recognizing the rapid growth of their empire-they formed a label on which to release their material. This label, in yet another display of innovation, was dubbed Young Aspiring Professionals. Datarock has since played over 300 shows in 16 different countries, including 15,000+ at the Good Vibrations Festival in Sydney and 10,000+ screaming maniacs at the Meredith Music Festival near Melbourne.

Their first full-length CD, Datarock Datarock (Nettwerk Music Group; June 12, 2007), takes the feel-good vibe of "Computer Camp Love," turns it up to 11, and blasts a power chord of throwback nostalgia that'll knock you straight out of your Reebok Pumps. Love letters to Laurie Anderson ("Laurie") and references to Close Encounters of the Third Kind ("Princess") are just the tip of the iceberg. The album's infectious first single, "Fa Fa Fa," pairs up dance-rock drums with funk-strummed guitars and a chorus that'll have you jonesing for the nearest copy of Talking Heads' 77. "Ugly Primadonna," meanwhile, is pure four/four Groovebox robotics and space age Casiotone melodies.†† On "I Will Always Remember You" (featuring Annie), Fredrik does his best Wayne Newton, verbally undressing you with his velvety pipes over a bed of freeze-dried strings before formally "sexing you down" on "Sex Me Up." But more so than any other track on the album, the opening "Bulldozer" perhaps best encapsulates the band's true modus operandi. Whereas Kraftwerk glorified the Trans-Europe Express and the Tour de France, Datarock prefer to sing the praises of a more proletarian method of transportation: the BMX. Which, according to the Fredrik and Ket-Ill, "is better than sex."

By the time you read this, Datarock will have put the finishing touches on their newest song; a little ditty entitled "Molly.††† Which begs the question: Can one become the peak of pop evolution by cleverly and respectfully mining the vaults of our most beloved generation? If you happen to be two scruffy-faced, young aspiring professionals from the seaside town of Bergen, then the answer is yes.

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